ABOUT US.“You are what you eat” - healthy eating is the key to well-being. But it’s always easier said than done, isn’t it? Our company is concerned with the increasing demand of healthier eating habits yet we are aware that cultivating such a lifestyle might be a challenge.
Our company springs up from our love for baking and desserts. We are a group of home bakers who support healthy eating lifestyle, but we can’t just get rid of desserts - which undeniably are food with high sugar and fat content - from our lives, and we believe that many of you share the same sentiment as well. While we can simply satisfy our sweet tooth cravings without falling into “guilty pleasure” by incorporating healthier ingredients when we bake, we realize that not every dessert lover bakes, thus they hardly have any control over what they eat. |
Bakeries specialize in making desserts. They produce cakes and other desserts in large quantities according to the generic demand of their customers in bulk, thus tailoring to individual’s customized demand according to each’s health needs is not a viable business option for them. On the other hand, large retailers like supermarkets do not specialize in desserts. Not only the quality of their desserts won’t be as excellent as those from bakeries, the desserts are also less healthy as they are mostly not freshly made and contain a lot of preservatives.
We want sweet tooth lovers who like us, are concerned with healthy eating habit, to be able to continue enjoying the pleasure of savouring desserts that are healthier without compromising the taste or the quality of the desserts. Wouldn’t it be wonderful if we can remove “guilty” from “guilty pleasure”?
How about home bakers? For those who simply enjoy the pleasure of baking, you might want to earn some cash from your hobby. For those who aspire to open up their own bakeries, we are aware that the first step is always the toughest one. Opening up a bakery is costly, and it is even harder to break-even without a strong customer base. Thus, we aspire to provide an opportunity for home bakers to establish their credentials and earn some cash to launch their own dream bakery in the future.
We want sweet tooth lovers who like us, are concerned with healthy eating habit, to be able to continue enjoying the pleasure of savouring desserts that are healthier without compromising the taste or the quality of the desserts. Wouldn’t it be wonderful if we can remove “guilty” from “guilty pleasure”?
How about home bakers? For those who simply enjoy the pleasure of baking, you might want to earn some cash from your hobby. For those who aspire to open up their own bakeries, we are aware that the first step is always the toughest one. Opening up a bakery is costly, and it is even harder to break-even without a strong customer base. Thus, we aspire to provide an opportunity for home bakers to establish their credentials and earn some cash to launch their own dream bakery in the future.
OUR PRODUCT
CUSCAKE
CUSCAKE (Custom Cake) is an app that provides customized-desserts buying and selling experience
for both customers and freelance bakers.
For bakersTired of competing with bakery chains? Need a springboard to help you launch your own bakery? Or do you simply enjoy baking and want to make extra cash? Fret not, we can help you. Joining our app allows you to attract customers by choosing any orders from the awaiting customers on our app who request for certain customized desserts. Make your offer, make desserts, make some connections, and make some cash! If they are satisfied with your desserts, they will ask for more.
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For customersRather than choosing a specific bakery to plug in your order, you can place the criterias for your ideal desserts through CUSCAKE. Our task is to connect you to the most suitable baker that will satisfy your quest for a healthy product and an enjoyable savoury. Do it on your own time and at your own comfort. And the best part is, you don’t have to waste your time and energy to pick up the dessert. We will get it for you! Sit back and enjoy.
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THE FEATURES
CUSTOMIZED PRODUCTS
For those dessert-lovers out there who want a personalized desert experience, we offer you the ability to customize your order according to your personal taste and diet restriction. You may want a combination of ingredients that is not offered anywhere else on the market, or, perhaps, you have very specific requirements for your food. With CUSCAKE, your dream dessert is only a few clicks away! Just type in what you want, our home bakers will reach out to you with their offers, or you can also enter the suggested price base on your available budget.
WIDE SELECTION
Presented with an array of different orders, home bakers have the ability to choose the one with which you feel most comfortable performing, according to their baking specialization, available equipments or time.
DELIVERY
After placing your order, you don’t have to worry about how to get your dessert!. We have our own delivery service to get the orders from the bakers to the customers within a quick amount of time! To do this, however, only customers and bakers in the same area can connect to each other. But don’t worry, you’ll have a lot of options!
NO BOUNDARIES
We believe locations should not be a hindrance to your ability to enjoy delicious customized desserts. You can use our app everywhere, anytime! Just enter your location before you place an order. We'll connect you with local bakers and you’re good!
PREMIUM SUBSCRIPTION
Bakers who want to be featured in our app can pay a $15 monthly fee. This way, your name will appear at the top of the homepage of the app. In order to get this premium membership, you need to have at least a 4-star rating and carry out more than 30 orders.
OUR RELIABILITY
BAKER'S PORTFOLIO
Bakers will have their own profiles to promote themselves to the customers. They can detail what type of dessert they specialize in, the reason why customers should choose them over other bakers, their previous products, etc. They can also include their elevator pitch video in their profile. The number of orders each baker has carried out will automatically be included in the portfolios. These portfolios are also our company’s standard to decide the qualifications of the bakers before they are admitted to be our official bakers to maintain an acceptable quality of the desserts.
CONFIDENTIALITY
We respect your privacy. Therefore, none of your personal information, including your phone number or home address, will be published or disclosed to another party.
REVIEW & RATING
Customers and bakers can rate and write reviews about each other after transactions. You sure want to keep your ratings high!
RISKS & CHALLENGES
Funding
As a start-up, funding is the biggest challenge for the launching of our app, since we are making the app free to download. We will need financial assistance not just to create the app, but also to cover all the startup expenses that may incur. We guarantee fast delivery for all orders, but delivery can be a challenge in the initial stage when we are still making a lot of alterations to the business operations.
Marketing
It is also a challenge trying to make the app known to potential bakers and customers. We are currently developing our marketing strategies, conducting advertising campaigns to increase the popularity of our future products.
Partnership
We are likely to partner with Suber transportation company. We are still in the negotiation process, and the value of the contract relies a lot on the monetary funding that we are able to receive.
WE NEED YOUR HELP
What it costs
Taking Uber as a comparison, it would take about 140 hours to develop an app like Uber, to integrate location and routing feature.
Taking an average price of $50 per hour for app development service, we estimate the cost to be $7,000.
Taking an average price of $50 per hour for app development service, we estimate the cost to be $7,000.
How it works
.Since we are providing the app free of charge for anyone to download, we will make profit from the bakers who use our app.
On top of our premium subscription, for each order, we will charge a commission fee from the baker. We will also charge commission fee from delivery service partner since we’re providing them with consistent business. So it’s a win-win solution for both parties.
We also provide advertisements on our app, whereby we will charge a fee for businesses/individuals who want to put up any kind of advertisement on our app.
On top of our premium subscription, for each order, we will charge a commission fee from the baker. We will also charge commission fee from delivery service partner since we’re providing them with consistent business. So it’s a win-win solution for both parties.
We also provide advertisements on our app, whereby we will charge a fee for businesses/individuals who want to put up any kind of advertisement on our app.
INTERESTED? BACK OUR PROJECT
If you resonate with this cause, or feel that this product is something that you might need, please help us kick start our project!
Your donation, no matter how much, matters a lot to us!
Your donation, no matter how much, matters a lot to us!
Pledge $10 or moreA loving thank-you note.
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Pledge $30 or moreA $40 voucher towards dessert purchases or a free 3-month Premium subscription.
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Pledge $50 or moreFree customized desserts from US worth $35 and free shipping to your door.
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Pledge $250 or moreFree advertisement for your business on our app for 3 months!
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Pledge $500 or moreAll of the above and special thanks in the Made Possible section of our app.
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Created by:
Uyen Tran - tug62397 - TUid: 915405609
Michelle Purnama - tug77247 - TUid: 915418060
Quyen Le - tug15672 - TUid: 915305010